office-sign

In 2013 when the idea for Fanic emerged I started on the first tryouts for the logo. Fanic music was originally intended for Fans, Artists and Venues. A triumvirate of three user entities that would have a functional need for such a tool. An obvious route was the triangle. A triangle is traditionally the symbol of change, of a doorway to something else. Something new.

After that I tried out something with the F as a sign or a brand. A stenciled F. I could maybe also use stencil characters in the icons for the app.

In the end I still had the triangle in the circle divided in three parts and came up with the orange colored F inside the broken circle as it is now.

brandsketchFanic-BrandGuide-03-02Fanic-BrandGuide-03-03Fanic-BrandGuide-03-01
Fanic-BrandGuide-03-09

Fanic-BrandGuide-03-08Fanic-BrandGuide-03-15


Related work

2017 This Is It Cafe Dubai

2018 OPNR

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