A passion for art, design, and technology

Although traditionally trained in visual arts and design, I started using ‘digital’ tools and ‘new’ media applications soon after my graduation.

A device oriented approach

The evolution of graphic design, as the process of visual…

1996 CYBER PUB, the first virtual museum of advertising

Published by Hachette – Filipacchi, 1996 The first…

Definition of the creative director

Oh boy, still a few obstacles to overcome… To…

Rawfrücht album cover design

I was recently asked by my good friend, Belgian…

To automate or not to automate

When innovation disrupts an established industry, the…

Autonomy on the edge of realism

David Hockney assumes (although it’s never proven because…

The Heckel diagram

In 1991 Paul Heckel, a software developer at Apple Inc,…

2017 This Is It Cafe Dubai

We started conceptualizing the THISISIT brand in 2017.…

2017-2018 Tahmeel – take the wheel

Tahmeel is a free app that connects and facilitates the…

2018 OPNR

OPNR is a music platform built and engineered to support…

In search of the human factor

‘Design’ is in all its facets and…

“Human beings can only act on a system to which they themselves belong.” 

Andrew Feenberg