The biggest challenge in this UI project was to crack the different user flows. Because of the specific and more ‘private’ nature (it has arranged for heads of state, corporate leaders, entrepreneurs and private individuals to fly to over 186 countries worldwide) of flying with a private jet company like VistaJet, the iOS booking app was targeted to three user groups, each with their own specific needs and features. VistaJet offers to fly between any two points (leg) and has a ‹pay as you go› fare structure not unlike a taxi company. The fractional charging, where each craft is owned or leased by multiple clients also asked for a customized user experience.

VistaJet, the Swiss private jet airline, offers global aircraft services unlike any other company in business aviation.



This project was designed and completed during me tenure as Creative Director at Pink Entropy – © 2015 Pink Entropy