BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and power sports engines. With brands like Can-Am, Sea-Doo and Evinrude, it clearly is the go-to brand for recreational sports and lifestyle.

To better engage with its community of motor sports and adventure enthusiasts, we revamped the Middle-East website representing the DNA of the brand, the thrill-seeking Can-Am riders, the desert landscape of the region and the intuitive rich way that a website should interact both on desktop and mobile.

The site would be able to pin the best off-road spots in the region, combined with comments, pictures and video from the regional community. This way the website would stay alive and would have some added value for it’s users.




This project was designed and completed during my tenure as Creative Director at Pink Entropy – © 2015 Pink Entropy

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