AAX was the events extension of the Rolling Stone Middle East brand. Subscribing to the Rolling Stone Middle East magazine would also give you the AAX pass which granted you access to events and concerts organized by RSME. The idea of the brand extension was to make the organization of certain events more streamlined with the RS brand.
For the logo I had the idea to create some sort of language. Like an ideographic sign language that would cover all aspects of event life for the Rolling Stone Middle East subscribers.
Tribes in concert on the AAX stage at Nasimi beach.
