When looking at the historical evolution of the creative process – the reciprocal relationship between creativity and technology – there has always been a drive to automate and modernize the very same process. Times, when creativity and technology collaborate without boundaries, are followed by times one of the two rejects the other without mercy.

Brynjolfsson and McAffee point out in Race Against the Machine that machines are getting more human. Pattern recognition and complex communication are now manageable by computers. Will people still have any comparative advantage as we head deeper into the second half of the chessboard? Will computers be able to take over those very specifically ‘human’ skills a designer manages?

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“Die stärkste Erkenntnis (die von der völligen Unfreiheit des menschlichen Willens) ist doch die ärmste an Erfolgen: denn sie hat immer den stärksten Gegner, die menschliche Eitelkeit.”

Friedrich Wilhelm Nietzsche (1844 – 1900) “Menschliches, Allzumenschliches