Don’t call it just a logo – Branding is a universe

When people start a business or aspire to launch a new product, the creation of a logo often means a lot. It is the first step to envision what they want to offer or sell. It symbolizes the existence…

Which elements in the creative process are the ones designers cherish most? Is it hierarchical or transformational? How does design theory look upon these steps from a scientific point of view? How can we measure the value of design. What are the steps that make a design process circular? Does it really have to be circular?

“Aujourd’hui les mathématiciens relaient les créatifs, mais les mathématiciens n’ont pas d’idées. Le nouveau média n’est pas le digital ni la data, c’est l’idée.”

Jacques Séguéla – 2017