I divided my work in three groups: Digital, manual and hybrid work.

‘Hybrid’ work is work that uses manual techniques and combines it with digital post production or a lot of editing in for example Photoshop.
In ‘digital’ the output is 100% digital and ‘manual’ is more artistic work with the use of traditional media.

2017 Muhimma, methodized localization

Muhimma means ‘task’ in Arabic. This refers to the small tasks that the app provides…

2017 FSI – Unlocking human potential

FSI Worldwide was formed in 2006 by a group of former British Army Officers and professional…

2016 A dynamic Logo

Parallel to the organic Baptista/Vercaeren logo from 2016, I worked out a more dynamic version of…

2017 Fanic Music – Built For Us Campaign

The campaign approach for the launch of the Fanic Music App would simultaneously have to build…

2017 New Work – Datamosh Impressions

A series of pencil (6B) studies based on ‘datamoshed’ video screenshots. When a video…

2017 OUTSIDE-IN BRANDING

For Outside-In, a telco consulting company from Belgium, I chose a more minimalist approach.…

2016 Baptista / Vercaeren – An Organic Identity for a Design Thinking Consultancy

Early 2016 Baptista/Vercaeren – a coaching, consulting and communication firm from Corseaux…

2015 Bombardier Recreational Products Regional Website

BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized…

2015 VistaJet, a Fractional Booking App

The biggest challenge in this UI project was to crack the different user flows. Because of the…

I did an early version of my site where it was virtually impossible to get through it, just as a statement about the web. But after a few laughs and some angry e-mails, I realized it wasn’t doing me much good. I think the web has become more about the final product, not what it takes to get to it.

David Carson