schetsRSJourney01

To visualize the brand journey for Rolling Stone ME, a set of illustrations had to be drawn showing all the new (planned) extensions for the brand. There were a few characters or personas that had to be summoned doing things in certain places at a certain time of the day.

While I was on vacation somewhere on a beach in Thailand, I sketched the outlook of the illustrations. When I came home I sat behind my Mac and started drawing, this time in Illustrator.

Text and promotional elements would be stuck on top later (see last illustration).

mannekes01

mannekes02

mannekes03

mannekes04

mannekes09

mannekes04a

Illustrations for the Rolling Stone ME Brand Journey

To visualize the brand journey for Rolling Stone ME, a set of illustrations had to be drawn showing all the new (planned) extensions for the brand.