To visualize the brand journey for Rolling Stone ME, a set of illustrations had to be drawn showing all the new (planned) extensions for the brand. There were a few characters or personas that had to be summoned doing things in certain places at a certain time of the day.
While I was on vacation somewhere on a beach in Thailand, I sketched the outlook of the illustrations. When I came home I sat behind my Mac and started drawing, this time in Illustrator.
Text and promotional elements would be stuck on top later.
