170608_step3-FB-01

Parallel to the organic Baptista/Vercaeren logo from 2016, I worked out a more dynamic version of the same idea a bit later in 2017. Inspired by the mobiles (a type of moving sculpture made with delicately balanced or suspended shapes that move in response to touch or air currents) of Alexander Calder. The idea chorus of connect, create, change worked well with the always changing character of the mobile. Just looking at the object from a different angle would give you an entire different representation of the same constellation. Similar as looking at a living person really. Here the logo mark also sprouts from a creative act and has the possibility to alter, grow or adapt. An organic process of conversion or rotation of a certain amount of visual elements around a well defined, geometric center connected by thin lines. 160220-BV-logoConcept02-01

160220-BV-logoConcept02-04

160220-BV-logoConcept02-03

160220-BV-logoConcept02-02

170608_step3-FB-04

170608_step3-FB-03

170608_step3-FB-02

170608_step3-FB-01

170608_step3-FB-05