2017 Muhimma, methodized localization

Muhimma means ‘task’ in Arabic. This refers to the small tasks that the app provides for its users. This is the gig economy and user tasks like surveys and easy on-site investigations…


2017 FSI - Unlocking human potential

FSI Worldwide was formed in 2006 by a group of former British Army Officers and professional associates. Their initial aim was to bring a military and a commercial discipline to the recruitment and…


2017 Fanic Music - Built For Us Campaign

The campaign approach for the launch of the Fanic Music App would simultaneously have to build brand awareness, generate app downloads and installs, and engage app users to join up and grow the…


2017 OUTSIDE-IN BRANDING

For Outside-In, a telco consulting company from Belgium, I chose a more minimalist approach. Following the business vision of the GM of Outside-In, “to help consumers from the outside…


2015 Bombardier Recreational Products Regional Website

BRP is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and power sports engines. With brands like Can-Am, Sea-Doo and Evinrude, it…


2015 VistaJet, a Fractional Booking App

The biggest challenge in this UI project was to crack the different user flows. Because of the specific and more ‘private’ nature (it has arranged for heads of state, corporate leaders,…


2014 Fanic Music - Branding

In 2013 when the idea for Fanic emerged I started on the first tryouts for the logo. Fanic music was originally intended for Fans, Artists and Venues. A triumvirate of three user entities that would…


2014 Experimental UI/UX for a luxury brand (unpublished)

Western luxury brands are facing challenges with the rise of new digital technology. They seem to have concerns when it comes to using the Internet. Some brands, like Burberry, are using it well and…


2012 Rolling Stone AAX Logo

AAX was the events extension of the Rolling Stone Middle East brand. Subscribing to the Rolling Stone Middle East magazine would also give you the AAX pass which granted you access to events and…


2013 Rolling Stone Magazine Revamp

To revamp a website like Rolling Stone Magazine is basically an intricate exercise in remodeling an existing platform by reusing the already created content from the old database. Re-entering all…