2017 Muhimma, methodized localization

Muhimma means ‘task’ in Arabic. This refers to the small tasks that the app provides for its users. This is the gig economy and user tasks like surveys and easy on-site investigations…


2016 A dynamic Logo

Parallel to the organic Baptista/Vercaeren logo from 2016, I worked out a more dynamic version of the same idea a bit later in 2017. Inspired by the mobiles (a type of moving sculpture made with…


2017 OUTSIDE-IN BRANDING

For Outside-In, a telco consulting company from Belgium, I chose a more minimalist approach. Following the business vision of the GM of Outside-In, “to help consumers from the outside…


2016 Baptista / Vercaeren - An Organic Identity for a Design Thinking Consultancy

Early 2016 Baptista/Vercaeren – a coaching, consulting and communication firm from Corseaux (Switzerland) – required a corporate identity that could transmit their core business ideas.…


2014 Fanic Music - Branding

In 2013 when the idea for Fanic emerged I started on the first tryouts for the logo. Fanic music was originally intended for Fans, Artists and Venues. A triumvirate of three user entities that would…


2012 Rolling Stone AAX Logo

AAX was the events extension of the Rolling Stone Middle East brand. Subscribing to the Rolling Stone Middle East magazine would also give you the AAX pass which granted you access to events and…