2017 This Is It Cafe Dubai

We started conceptualizing the THISISIT brand in 2017. – Café Branding –   THIS IS IT is a coffee shop concept which is positioned to offer people living in modern, upwardly…


2017-2018 Tahmeel - take the wheel

Tahmeel is a free app that connects and facilitates the daily work done by freight drivers and shippers. The on demand system makes it really easy for a driver to just tap a button and instantly book…


2018 OPNR

At the end of 2017 we decided to pivot the Fanic Music project into a adapted concept called ‘OPNR’. With Fanic we were simply trying too much. We wanted to be a multi-sided music user…


2018 fountair.com

Fountair’s solution provides a sustainable energy and drinking water source that is available anywhere, at any time. Fresh potable water has become a limited and scarce natural resource. In…


2018 PhaseOne Tech Branding

Detroit, Michigan, January 2018. Phase_1 or PhaseOne is a digital technology led design and brand management studio based in the heart of creative Detroit.  Phase_1 nurtures ideas into existence.…


2017 Muhimma, methodized localization

    Muhimma means ‘task’ in Arabic. This refers to the small tasks that the app provides for its users. This is the gig economy and user tasks like surveys and easy on-site…


2017 Pink Entropy Rebranding

For the third revamp of the Pink Entropy logo we wanted to make the circle more graphic and less flat. It is based on an overlay of several freehand ink drawn circles. By overlaying the circles with…


2016 A dynamic Logo

Parallel to the organic Baptista/Vercaeren logo from 2016, I worked out a more dynamic version of the same idea a bit later in 2017. Inspired by the mobiles (a type of moving sculpture made with…


2016 Baptista / Vercaeren - An Organic Identity for a Design Thinking Consultancy

Early 2016 Baptista/Vercaeren – a coaching, consulting and communication firm from Corseaux (Switzerland) – required a corporate identity that could transmit their core business ideas.…


2014 Fanic Music - Branding

In 2013 when the idea for Fanic emerged I started on the first tryouts for the logo. Fanic music was originally intended for Fans, Artists and Venues. A triumvirate of three user entities that would…